“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”
Billy Joel
Music is competent in transcending all barriers Races, Languages, Genders, Religions and BTS continues to prove this time and again. The breathtaking journey of the most thriving K-POP Band, BTS is remarkable exemplary of the glocalization of music. BTS embarked on its journey as a hip-hop music band but with time, this music band continued to embrace more genres encompassing Pop, Rock, R&B, Dance, Experimental, Electronic and beyond. Reckoned as Bangtan Boys, BTS is a seven-member boy band from South Korea that embarked on an enthralling music journey in 2010 and since then there has been no looking back. They made their debut in 2015 and garnered incredible love and attention from millions of music enthusiasts on their first world tour itself. Their album “Love Yourself: Tear” continued to rule through the roost in the Korean music industry for more than a decade.
“Music is the strongest form of magic.”
Marilyn Manson
“Music is the soundtrack of your life.”
Dick Clark
An array of reasons has contributed to the larger-than-life success of BTS. Right from their captivating personality to their youthful energy, from thoughtful music themes to graceful performance, from vibrant choreography to relatable lyrics, BTS has become successful in striking a lasting emotional connect with its worldwide audiences.
“Music is moonlight in the gloomy night of life.”
Jean-Paul
“Music should strike fire from the heart of man, and bring tears from the eyes of woman.”
Ludwig van Beethoven
No matter BTS stands for Bangtan Sonyeondan (Beyond The Scene). Not many know that the earlier name of BTS was “Bulletproof Boy Scouts,” but was changed in 2017. Intriguingly, the lead singer RM confessed during a candid conversation with Ellen DeGeneres that he gained familiarity with English by watching a most popular OTT series F.R.I.E.N.D.S.
“Music is love in search of a word.”
Sidney Lanier
“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything.”
Plato
In 2016, BTS added another incredible feather in their cap by getting a bespoke Twitter emoji inspired by their logo “a bulletproof vest”. Their influence did not end there and BTS went on to become the first-ever boy band in Korean history to have 10 million followers. The way BTS has shaped up their musical career while making an economic, social and cultural impact, it is no wonder that they became the youngest recipient of the Order Of Cultural Merit in 2014 awarded by the President of South Korea. Order of Cultural Merit is reckoned as one of the most prominent titles in the sphere of South Korean culture and art.
“When words leave off, music begins.”
Heinrich Heine
“There’s nothing like music to relieve the soul and uplift it.”
Nat Wolff
“DNA” by BTS garnered the attention of media by becoming the most-commented YouTube music video by outperforming Psy’s Gangnam Style. “Map Of The Soul” by BTS secured its place in Billboard Hot 100 which is a remarkable feat for any Koran music band. BTS has also played a pivotal role in boosting the overall economy of South Korea.
“Music is a higher revelation than all wisdom and philosophy.”
Ludwig van Beethoven
“Music was my refuge. I could crawl into the space between the notes and curl my back to loneliness.”
Maya Angelou
BTS not only continues to impact the music industry in countless positive ways but has also emerged as a responsible music brand by striving to make a difference in varied sensitive issues. BTS unleashed a “Love Myself” campaign based on an anti-violence theme by collaborating with UNICEF in the year 2017. Besides this, BTS also contributed actively in 2014 in Sewol Ferry disaster relief besides contributing to the Black Lives Matter campaign. They also acknowledged the struggles and hardships of countless music artists during a pandemic and came forward to provide them with financial aid.
“Music, when soft voices die, vibrates in the memory.”
Percy Bysshe Shelley
“most exciting rhythms seem unexpected and complex, the most beautiful melodies simple and inevitable.”
W.H. Auden
Suga, a BTS Member acknowledges the imperative role of social media and ardent musical fans in the ever-growing popularity of their music. Nevertheless, he opines that the K-pop industry has a lot of room for improvement. He believes that music labels treat K-pop artists as “products”. He expressed his authentic views on collaborations with labels during an interview with a renowned Weverse Magazine that labels must accommodate the perspective of artists regarding their strengths and what does not resonate with their competencies. He stated,
“An attitude that’s just like, Oh, we made you kids, and as long as you just do what we tell you to it’ll all work out, so just do it—I think that doesn’t make any sense. Of course, there could still be situations where the label has to be pushy like that, obviously. But I heard there’s been times where a label will just say, Do it, without any explanation to the artist, or, Why are you talking so much? I think that’s the biggest issue and it’s destroying the industry. If you just see the artist as a product, how can they do anything creative? I really think it’s very contradictory to ask the people on stage to put on an enjoyable performance when they’re experiencing neither fun nor enjoyment,”
What does ‘BTS A.R.M.Y’ means?
BTS Fandom is recognized as BTS A.R.M.Y. Their logo “a bulletproof vest” is emblematic of the A.R.M.Y. acronym which was coined officially in 2013 during the inception of the BTS. The worldwide fan base of BTS encompasses an impressive list of elite celebrities like Emma Stone, Jimmy Fallon, Ed Sheeran, Matthew McConaughey, Ariana Grande, Charlie Puth, John Cena, As far as Indian celebs are concerned, they too do not lag in expressing their penchant for most talented music band and the list comprises of Ayushmann Khurrana, Diljit Dosanjh, A R Rahman and beyond.
In Essence
BTS music is neither methodical nor messy. It is that divine fluid architecture that flows like a water striking lasting communication and connection between the miracles of the universe and music listeners. Music is the force that is already within all BTS members. For them, the noble art of music is one of the greatest inspirational treasures in this world. Their music sounds no less than a charismatic conversation with the angels. Their music is the epitome of that bridge which we all humans need to transcend from a soul experiencing pain to a soul experiencing bliss. Their music has evolved beautifully with time. BTS music is more like poetry that resounds in our hearts like a divine epiphany that speaks of all beautiful things to our souls. BTS is one of those few music bands in this world whose music expresses myriad shades of human emotions in an unrivalled candid manner. It speaks of freedom and strength, loneliness and pain, unreciprocated love, disappointment, insecurity, the beauty of self-love and beyond.
Do you love BTS Music? If yes then share in comments what is your favourite BTS Song?
