Social Media Marketing Campaigns: The Ultimate Marketing Fuel Guide.

 “It’s a dialogue, not a monologue, and some people don’t understand that.
Social media is more like a telephone than a television.” 

Once a simple tool to connect with like-minded people to gradually emerge as one of the most powerful weapons to gain a competitive edge in business, Social Media continues to evolve intriguingly. The ideal consumers are on social media for myriad reasons and marketers are in relentless pursuit of capturing their attention. With billions of consumers on social media platforms, businesses can no longer stay relevant without taking into account the authority of Social media since it is impactful, effective and low-cost. A strong presence on social media helps a brand to engage not just with existing but even potential customers while creating brand loyalty and increased website traffic. 

What is a social media marketing campaign?

The social media marketing campaign is a campaign designed to reinforce information about business offering leveraging the power of a minimum of one social media platform. Strategically focused, these campaigns have measurable outcomes besides equipped with competency to influence social media followers to behave in a certain way.

How to Set Social Media Marketing Campaign Goals?

When curating a social media marketing campaign, focusing on a few specific “SMART” goals is any day better than focusing on numerous goals together.  

Enhanced Brand Awareness

With the help of specific relevant hashtags and tagging feature, a brand can truly enhance brand awareness via social media. All a brand requires is a result-driven campaign plan in place. 

Proven ways to build a company’s brand with measurable branding. 

Connect With Your Audience

In a world of limited attention span, effective marketing tactics have come to become more important than ever. The brilliant news is that social media has made it easier to connect with existing and potential customers all across the world. 

Increased Website Traffic

Social media has allowed businesses to minimize the dependability that comes with Search Engine because not all potential customers are aware of their needs related to a specific product or neither offering nor they browse through social media. When ideal audiences get attracted towards the aesthetic appeal of your social media, they automatically get compelled to learn more about your offerings via your website link specified in Social Media Bio. 

Drive Sales 

Social media campaigns are an outstanding way to get people excited about new offerings because of the ability to spread the word, share and use images. 

“People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.”

How to Create a Social Media Marketing Campaign?

1. Research Your Competition

When it comes to lay the foundation of social media marketing, it is always a brilliant strategy to learn about what competitors are doing. By taking a glance at the social media marketing strategies of a few main competitors, you will easily be able to gain insight into what exactly works in terms of building engagement. 

2. Craft Your Strategy

To formulate your strategy, you need to first classify the ideal target audience while being clear about your expectations from this campaign in terms of business goals. While crafting the strategy, you require gaining insights into the current social media trends. For an instance, Live Streaming and Instagram Stories are the trendiest. Once you clarity regarding these trends, you require brainstorming how to incorporate trends into the social campaign routine. Besides that, you also need to come up with creative strategies like giveaway emphasizing creating engaging visual content. 

3. Choose apt content type and format.

The moment a brand gains clarity regarding the content format and type, it lays the foundation of lasting engagement. If your brand can be best expressed via still photography, Instagram is undoubtedly the best platform. If you aim to build authority through long-tail content, Linkedin is the best fit. 

4. Monitor the results of your campaign strategy.

Gaining insights into the campaign’s level of success is extremely important to monitor and measure metrics throughout your campaign. With the help of advanced metric trackers like Google Analytics, you will easily be able to gain an inkling regarding the number of followers that you attract or lose besides identifying the authentic level of engagement, change in sales, change in website traffic and more. 

5. Promote Your Content

Now it is time to start promoting your content. Pursue the following proven techniques related to promoting and sharing your content.

6. Consistency 

Messages are most effective when repeated since the greater the familiarity, the greater would be the trust between brand and audience. 

7. Ensure your content is unique to your business.

Creating an aesthetic for your campaign that matches the persona of your brand is the key to stand out in the competition. After all, you must have heard, “a picture is worth a thousand words”.

8. Engage with your audience consistently. 

Despite the number of massive followers, you must set aside a bit of time to engage with the audiences in real-time by striking a dialogue, answering questions, like and comments. Such kind of engagement goes the extra mile in keeping followers invested in your brand.

9. Generate a unique hashtag for your campaign.

By identifying the most relevant hashtags, you can further increase the effectiveness of content reach across your social platforms. More unique are the hashtags, greater the possibility of an engagement. 

10. Content automation with scheduling software.

Scheduling your campaign posts ahead of time helps you maintain consistency in connecting with your ideal audiences through content. There are myriad tools including Crowdfire, CoSchedule, Hootsuite and more that enable marketers to schedule posts with hashtags, videos, text, photos and beyond. 

11. Use the live stream to your benefit.

The trend of Live streaming is expected to soar beyond imagination. As your ideal audience can consume content in real-time no matter from which part of the world, live streaming offers a uniquely engaging experience helping a brand further cementing its position in the industry. Facebook Live is one of the most proven ways to stream live content followed by Instagram, YouTube, Twitter and more. Be it interviewing guests, conducting giveaways, running promotional contests or leveraging the power of influencers, live engagement makes the followers feel personally connected to your brand. 

The Bottom Line

Social media continue to evolve but it is here to stay. Social media marketing campaigns help businesses to remain relevant and promote their content efficiently and effectively. Be it the ability to engage with the followers in real-time or building a dialogue, social media marketing campaigns make an impact that drives sales and gets people curious about your brand.

“Social Media is about sociology and psychology more than technology.”