“My biggest motivation? Just to keep challenging myself.
I see life almost like one long University education that
I never had — everyday I’m learning something new.”
The world is constantly evolving and with the changing world, the technology trends are also evolving. From outdoor billboards, printed newspaper ads, and TV commercials to Digital Ads and motion content, the whole notion of marketing has changed in the past few decades beyond imagination. Amidst ever-growing competition, video marketing has emerged as a winner when it comes to creating awareness, growing engagement, building a brand and even outshining competitors.
From being an optional element of integrated marketing strategy, video marketing has become a top choice of personal and commercial brands worldwide for creative branding. However, not every personal brand is equipped with the right knowledge of video marketing. As far as commercial brands are concerned they might lack dedicated resources and professional assistance to cater to their bespoke video marketing needs.
Srijan Mitra: The Early Life
Srijan Mitra, a 20-year-old entrepreneur based in India embarked on a journey to help personal and commercial brands to accomplish their desired business goals by offering them end-to-end Video marketing services. His skills are true to his name “Srijan” Meaning “The Creator”.
An experienced video editor, and an aspiring filmmaker, Srijan Mitra hails from the humble middle-class family background. His parents always thought that he would become an engineer. Still, he was destined not just to be a video marketer but a video marketing coach with a passion for contributing to the success of worldwide personal brands.
It gets even more challenging to pursue your dreams when you have not had a comfortable childhood. Srijan Mitra had to go through failures, and disappointments to get where he is right now. Nevertheless, his struggles have paid off and he now wants to share his knowledge and wisdom with other video creators and editors who are going through some or other challenges in their career journey.
Born in Gorakhpur and brought up in Rewa, Srijan Mitra always possessed an extraordinary vision since his childhood days. He then spent 10 years of his life in the tiny but renowned town of Madhya Pradesh named “Rewa” from where completed his schooling. However, he lacked interest in the studies being a “Creativeworm” instead of being a “Bookworm”.
Today looking at his confident and brilliant presence and communication skills in front of the camera, it is difficult to believe that till the 5th standard, Srijan Mitra was an introvert. He gained an inkling of his oratory and communication skills when his class teacher motivated him to participate in a debate competition. Though he stood last but was appreciated by everyone and the same admiration became the foundation of his career.
In addition to good oratory skills, Srijan also possesses a knack for dancing. Not only did he participate in almost every competition around 2016 but he also won the title of the ‘Best Dancer in Madhya Pradesh’ making his entire family proud of him. The year 2017 proved to be significant in the professional journey of Srijan Mitra as he started a YouTube channel named “Srijan Mitra” and uploaded a dance cover. The overwhelming response further encouraged him to fine-tune his penchant for video making and video editing.
After completing the 10th standard, he again relocated to Gorakhpur. Despite being mocked for his dancing, Srijan continued to evolve as a dancer and his love for making vlogs began to grow day by day. After completing his 12th, his family insisted that he pursue engineering and he joined JEE classes but his inclination remained intact for all things video.
One day his mother challenged him to earn ₹5000 and she assured him that if he becomes successful in it he will get thorough support from his parents. Unfortunately, he could not earn anything and realized that earning money is no cakewalk.
One day, during a discussion with his mother, Srijan Mitra came up with an idea to pursue mass communication. He selected Doon business school in Dehradun to pursue Mass communication but with a vision in his mind to generate a new source of income each semester. During the same year, due to the pandemic, his plans could not materialize. Despite all odds, he continued his quest for a feasible way to earn money and that is when he came across a concept named ‘Affiliate Marketing. During his first semester, he decided to invest an amount of INR 3000 when he was in his first span of just 3 months, he was able to garner a profit of INR 3,00,000 from affiliate marketing.
Srijan Mitra: Journey As A Studentprenur
During his 2nd semester, his project topic was ‘E-commerce’. Unlike others who were just focusing on completing the assignment, Srijan thought to pursue it practically. He learnt everything about E-commerce from scratch and created a website called ‘Zennno.com’. He could not run the website for long but the project certainly further fueled his aspirations to pursue the path of entrepreneurship.
A big marvel fan, Srijan Mitra also forayed into selling print-on-demand T-Shirts in the US market but this endeavour also could not flourish due to the lack of funds and resources. On the other hand Affiliate Marketing was generating 10-15k/ day but it was also not exciting him.
During his 3rd Semester, finally he figured out that video Editing is indeed something that he wants to pursue to build his long-term career goal. By the time he was about to complete his 4th Semester, he already completed 10 Internships in just 6 months with consistent earnings of 50-60k/month with his extraordinary focus, dedication and hard work.
As the saying goes, ‘When the student is ready the teacher will appear.”, Srijan Mitra finally encountered his mentors Himanshu Agarwal and Karan Rayadurg from an online webinar and he decided to invest his complete savings of 6 months on further honing his video marketing skills as a coach. After completing the course and attending valuable off-line Mastermind workshops, he brainstormed the idea of founding a Video Marketing and Branding agency.
Srijan Mitra: The Rise As A Videopreneur
His clients perceive Srijan as a creative storyteller who is capable of working under tremendous pressure with tight deadlines, is patient and has excellent communication skills. Srijan Mitra with his keen eye for detail, empathetic attitude, his unique ability to convey emotions, and accepting criticism with positivity is all set to disrupt the domain of Video marketing.
The services offered by Srijan Mitra include:-
- Explainer Videos
- Social Media Videos
- Wedding Videos
- Landing Page Videos
- Advertisement Videos
- Personal Videos
- Corporate Videos
- Event Videos
- Short/Reels Videos
- Short Films
- Motion Graphics Videos
- Vlogs/YouTube Videos
In future, he plans to expand into offering end-to-end Video Production Services inclusive of Short Films. In addition to Video marketing, Srijan Mitra also offers Branding, Graphics Designing, Logo, Social media Marketing, Sales VSL Funnel building and beyond. He has started yet another YouTube Channel named “AKA SRIJAN” which is now his main channel through which he shares Vlogs and his entrepreneurial knowledge.
In addition to offering an array of video editing and video marketing services, Srijan Mitra has now embarked on a journey to train video editors in such a way that the end outcomes delivered by them align with the brand vision. Also, the overall tone of the brand through visual storytelling is backed by top-notch editing techniques.
Srijan Mitra: As A Coach
Over the years, he realized that there is no dearth of full-scale social media agencies and digital marketing agencies but still clients despite spending huge amounts are not able to get the desired ROI. His confidence in his video editing skills and a proven experience of 8 years coupled with the constant guidance of his mentors and coaches led him to conceptualize EVF as well named ‘Elite Video Framework’. EVF is a one-of-a-kind of unique concept to help coaches and consultants in strengthening their brands by leveraging video marketing.
As of now, his EVF team comprises 10 members comprising video editors, graphic designers, content creators and other creative experts who deliver unmatched results with the resources and guidance offered by Srijan. Due to the combined efforts of the team, EVF has been able to hit the mark of multiple 6 Figures in just 45 Days and aims to hit the mark of 7 figures per month within 6 months.
He is now aiming to constantly add more members to Build the biggest community for Indian video editors who can leverage and earn a minimum of anything in between 5 to 6 figures. He envisions EVF as a community consisting of deserving and talented video editors who can take pride in contributing to the shaping best creative and technology practices in the field of video editing. The unique imagination and knowledge of diverse software and tools will empower this community to deliver successful projects consistently. EVF will be a one-of-a-kind of community where each video editor will get a much-deserved opportunity to add value to the project and will be able to garner a sense of accomplishment.
As a video editing coach, Srijan is extremely clear about the broader purpose of EVF and that is what makes EVF fits into the whole in the context of bridging the gaps between the demand and the supply of quality video editors. Srijan does not just intend to share his technical video editing experience and expertise with the EVF community members but he also aims to inspire the members to empower them to be proactive and make a significant impact to strengthen the overall community. He perceives EVF as a thriving community, where members feel a sense of camaraderie, kinship, and connectedness.
The high levels of trust amongst community members and a nurturing ambience will make members confident that they will have their backs not just to apply their talents but develop new relevant skills as well. He is confident that EVF will be a strong community where all members will feel valued and every video editor will be invested in the collective success of the EVF and will put their best foot forward to work through challenges together.
Currently, one of the most talented video editors in the country, Srijan Mitra has been able to live up to the saying, “If You can Dream it, You can get it”, with his persistent courage and unshakable passion for his work. He draws his inspiration from the world’s renowned visionary and entrepreneur Elon Musk. Not only Elon Musk but he is also immensely inspired by the Reel and Real life personality of “ROBERT DOWNEY JR” who played the role of Tony Stark in the movie “IRON MAN”.
The moment you take a glance at his work, you realize that the videos look more appealing and engaging if an expert and professional video editor creating and investing in quality video marketing services completely makes sense. On the other hand, a low-quality video which is edited poorly can never capture the imagination of the targeted audience. The reason is simple movable-visual content now enjoys a different level of popularity and recognition among the audience. Even as per the research, “video marketing attracts up to 300% more traffic and leads, and 72% of the audience prefer to watch a video for better product or service understanding. Social media videos generate 1200% more sharing than image or textual posts.”
With a variety of massive content available across various social media platforms, people now possess an attention span even that is even shorter than a goldfish. Also, they get bored by reading lengthy content. Video, on the other hand, delivers the messages more effectively to the ideal audience that too in less time.
If made creatively, video is indeed a powerful tool that can bring sales with a high conversion ratio and increase the authority of your business. But if you are a personal brand who is either into coaching or consulting with no editing skills or a commercial brand with no proper roadmap of video marketing, how will you gain a competitive edge? Simple – hire a seasoned video marketing company with an experienced team in the editing field like Srijan Mitra’s company. You can connect with him through the following social media handles to seek his valuable guidance in the gamut of video editing or to explore his mentorship.
LinkedIn: https://www.linkedin.com/in/srijan-mitra-4572b71b9/
Instagram: https://www.instagram.com/aka_srijan/
Youtube: https://www.youtube.com/channel/UCNo2h0ufffr6KpOKuBYzAsw
Website: https://www.akasrijan.com/
“Formal education will make you a living;
self-education will make you a fortune.”
